With a broad customer base needing quick and effective service, the Life Sciences industries have two pressing data needs: to address the challenges of gathering and coordinating data, and to collaborate and automate processes. Physicians, sales reps, health service procurers and insurance companies all need to provide information and access it. Meanwhile patients need to receive communications personalised to them. Salesforce CRM for Life Sciences is specifically designed to meet all these needs.

With Salesforce CRM, all these stakeholders work with up-­to-­date information – in real time, on any connected device. The result: a more complete view of your customer insights that helps you to make sure they get the services they need, plus personalised and timely communication in any channel. Data is systematically gathered, analysed and sorted, efficiencies between marketing and sales teams are made, and orders and other customer communications are completely aligned. The result? Stronger, permanent relationships that benefit your company and your customers.