FMCG

The Consumer Goods industry is undergoing a digital transformation, and with the rise of technology, companies are facing unique challenges to maintain growth and stay ahead in the game. Salesforce Consumer Goods Cloud has emerged as a solution to these challenges, providing a comprehensive platform that blends digital and physical platforms to create a personalized buying experience.

Here we will divide into the latest innovations that Salesforce has introduced to the Salesforce for Consumer Goods industry.

I. Boost the bottom line for every brand.

Build brand loyalty with connected data.

Activate data to scale consumer personalization and maximize marketing spend productivity.

II. Increase profitability with improved trade.

Maximize trade promotion intelligence and deploy program spend. Empower your reps to increase revenue.

III. Achieve commercial excellence.

Perfect retail execution, boost field productivity, and maximize growth by using real-time data and intelligent tools.

IV. Improve store visit efficiency.

Work more effectively by integrating data from any source. Design plans, improve visits, and track teams with increased visibility of data across your business.

V. Maximize sales productivity.

Schedule visits, automate repetitive tasks, and get a 360-degree view of customer information on the mobile app.

VI. Succeed at the shelf.

Ensure the right product is on the right shelf at the right price with offline order management and penny perfect pricing.

VII. Improve order fulfillment.

Get full visibility into order and fulfillment data so you can prioritize deliveries, track your fleet, and reroute based on business needs.